A company that helps people with urinary incontinence could increase their customer database and their revenue by employing several Internet marketing methods.  Even though a urinary incontinence company is a real-world brick-and-mortar style business, they should invest in an Internet website in order to reach more customers.

Today more and more people are turning to the Internet above all other media combined.  The phonebook is no longer the place to go to when looking for a business because it only offers a phone number where people have to dial for more information; newspaper and magazines only offer slightly more information than the phonebook and radio and television advertising spots are usually reserved for big budget productions of major name brand merchandise everyone’s already heard of in addition to the advertising being cost prohibitive for small businesses.

Consumers turn to the Internet because it offers so much more information than a map to the location and hours of operation.  The Internet offers articles about a company’s business, what they offer, how they became the business that they are and what they can do for the consumer.

One of the best Internet marketing techniques is called search engine optimization or SEO and is a free and automatic marketing technique sponsored by the three major search engines – Yahoo!, Google and MSN.  Search engine optimization is placing keyword rich articles on a company’s website so that they may attract the three major search engines that send out their “feelers” in order to locate the keywords and keyword phrases within the articles among the websites and then rank the websites according to a special formula.  The special formula is only known to the three major search engines; however it is known that there is a magic number of keywords and keyword phrases a business’ website must attain in order to reach the highest spot on a search engine’s website listing in that category.  For example, if the category is ‘male incontinence’ then there must be a certain number of keyword phrases using male incontinence on their website in order to reach a high ranking on the major search engines.

Another marketing method is to take the same keyword rich article written for a company’s website and place it on an Internet news website.  Internet news websites are always looking for well written and informative articles to fill slow news days or simply to help their readers make informed and educated decisions about new products and services they read about on the Internet news websites.  Additionally, an Internet news website article will help re-rank a company’s website on the three major search engines by using the same key words and keyword phrases.  Another example would be male external catheter. If this keyword phrase were in an article for an Internet news website in addition to an incontinence website, then the ranking on the major search engines would raise.